Beyoncé takes over clothing brand Ivy Park

American singer Beyoncé has bought the Ivy Park fitness clothing brand launched two years ago with British retail tycoon Philip Green, who has faced allegations of sexual harassment.

“After discussions of almost a year, (Beyoncé’s) Parkwood has acquired 100 percent of the Ivy Park brand,” Ivy Park said in a statement.

It said Green’s Topshop and Arcadia businesses will fulfil existing orders to Ivy Park. No financial details were disclosed.

Ivy Park sells items such as hoodies and leggings, part of a trend toward so called athleisure. Beyonce, who is married to rapper Jay-Z, has a six-year-old daughter called Blue Ivy.

Green’s representative referred to the Ivy Park statement, without further comment. A representative of Beyoncé could not be reached for additional comment.

 

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Gladys Benson

Gladys Benson

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